November 28, 2014
SOUND TRACKS is a continuation of the Every Sound Makes Music campaign. The project focuses on sounds accompanying everyday life - they create individual soundtracks.
House's Every Sound Makes Music campaign was based on the sounds of New York. In search of inspiration
for its continuation, we were inspired by current trends. From the combination of urban fashion for
food trucks, bicycles and beards, from the mix of normcore and slow life, we created the concept of
the SOUND TRACKS project.
The departure from the typical campaign formula results from the need to implement the brand idea into
everyday life. In the SOUND TRACKS project, we replaced the sounds of the big city with sounds
accompanying everyday activities. Locally and closer to life - SOUND TRACKS tells the stories of real
people.
The sounds that surround us often interact with each other to create music. In the SOUND TRACKS project, we focused on solid content marketing and made four film reports with people who have chosen their own life paths. Krystian Wołowski created dedicated music from the sounds that accompany them every day.
- It may seem that music is a ready-made set of sounds. Musicians isolate each of its components -
explains Krystian - You can have similar impressions while walking. When you walk down the street and
listen to sounds, you begin to see the connections between them.
We are responsible for the concept of the project, the selection of reportage characters and the production of films. As part of the project, we also created teaser videos, a landing page and a series of dedicated posts for the brand's social channels.
The series opens with a prologue introducing the project. All films created as part of the project
will be available on http://soundtracks.house
The departure from the typical campaign formula results from the need to implement the brand idea into
everyday life. In the SOUND TRACKS project, we replaced the sounds of the big city with sounds
accompanying everyday activities. Locally and closer to life - SOUND TRACKS tells the stories of real
people.The sounds that surround us often interact with each other to create music. In the SOUND TRACKS project, we focused on solid content marketing and made four film reports with people who have chosen their own life paths. Krystian Wołowski created dedicated music from the sounds that accompany them every day.
- It may seem that music is a ready-made set of sounds. Musicians isolate each of its components -
explains Krystian - You can have similar impressions while walking. When you walk down the street and
listen to sounds, you begin to see the connections between them.We are responsible for the concept of the project, the selection of reportage characters and the production of films. As part of the project, we also created teaser videos, a landing page and a series of dedicated posts for the brand's social channels.
The series opens with a prologue introducing the project. All films created as part of the project
will be available on http://soundtracks.house
