November 12, 2014
We don't usually make scary websites, but for CROPP we made an exception. Our next project for the brand is the Fearless campaign landing page.
This time, Cropp focuses on a horror classic - a group of friends go to a house in the forest. What's
next? The materials - photos, film and narrative - create an untold story. We are responsible for
implementing the campaign website
http://www.fearless.cropp.com/.
The concept for the website was based on the way the films were presented. The cinematic character achieved on the single page is created by a teaser board with the title Fearless, a narrative with the beginning of the story, an introduction of the characters, a trailer film and campaign photos in the style of freeze frames. The whole thing creates a campaign resembling a horror film in the form of a para-documentary.
The film-style website refers to the aesthetics of horror. In its implementation, we focused mainly on visual messages and mysterious understatements reflecting the nature of the genre.
The concept for the website was based on the way the films were presented. The cinematic character achieved on the single page is created by a teaser board with the title Fearless, a narrative with the beginning of the story, an introduction of the characters, a trailer film and campaign photos in the style of freeze frames. The whole thing creates a campaign resembling a horror film in the form of a para-documentary.
The film-style website refers to the aesthetics of horror. In its implementation, we focused mainly on visual messages and mysterious understatements reflecting the nature of the genre.
