August 26, 2014
We start this fall with Reserved with the YFL and Street Fashion AW14 campaigns. We are responsible for creating the campaign websites of both lines.
We start this fall with Reserved from
YFL campaign
iStreet Fashion AW14. We are
responsible for creating the campaign websites of both lines. In their implementation, we focused on
the uninterrupted presentation of photos and videos from the sessions of individual collections. The
websites were created on the Magento e-commerce platform, which allows you to quickly purchase the
presented clothes from the quick shop. The websites have their own views for mobile devices. We are
also preparing the autumn-winter version of the Modern campaign.
Classic, effortless ease and unpretentious beauty - this season Reserved focuses on timeless solutions. The star of the campaign Street Fashion is the charismatic Georgia May Jagger. The session for the Comfort Zone trend took place in the industrial corners of London. Soft, autumn materials contrast with the raw background of the photos. We also chose a minimalist background that does not distract attention from the campaign materials. The natural choice when creating the website was the black and white duo. Guided by the nature of the collection, we focused on simple, intuitive solutions.
The men's version of the line Street Fashion promotes the Mathias Lauridsen model. The autumn Silent trend, dedicated to men, is dominated by comfortable and casual propositions. The session was carried out outside the city. The Scandinavian spirit of the collection inspired us to focus on minimalism also on the campaign website.
When creating YFL campaign websites we focused on a dynamic solution in the way photos are presented. We combined smoothly changing background shades with an original slider. Campaign materials can be viewed in an intuitive but unusual way. The subtly introduced dynamic effect emphasizes the character of the YFL line - it combines youthful energy with openness to stylish experiments.
Classic, effortless ease and unpretentious beauty - this season Reserved focuses on timeless solutions. The star of the campaign Street Fashion is the charismatic Georgia May Jagger. The session for the Comfort Zone trend took place in the industrial corners of London. Soft, autumn materials contrast with the raw background of the photos. We also chose a minimalist background that does not distract attention from the campaign materials. The natural choice when creating the website was the black and white duo. Guided by the nature of the collection, we focused on simple, intuitive solutions.
The men's version of the line Street Fashion promotes the Mathias Lauridsen model. The autumn Silent trend, dedicated to men, is dominated by comfortable and casual propositions. The session was carried out outside the city. The Scandinavian spirit of the collection inspired us to focus on minimalism also on the campaign website.
When creating YFL campaign websites we focused on a dynamic solution in the way photos are presented. We combined smoothly changing background shades with an original slider. Campaign materials can be viewed in an intuitive but unusual way. The subtly introduced dynamic effect emphasizes the character of the YFL line - it combines youthful energy with openness to stylish experiments.
