August 12, 2014
Another music campaign for the House brand was created under the slogan Every Sound Makes Music. We are responsible for its online version.
House and I are starting the AW14 season. Once again, we support the brand's campaign activities on
the Internet. The landing page is a dedicated interface for the campaign video that develops the
slogan Every Sound Makes Music. The website has been designed in such a way that it can also be
displayed in its entirety on YouTube.
The main content of the website is a story about city music set in New York. The AW14 season combined
three elements characteristic of the brand: fashion, music and the city. The film is divided into an
intro and five etudes. Each of them tells a separate story, which when combined form a coherent whole
visualizing campaign slogan. Breathe, Lovesong, Sadness is a must, Truth or dare and Bark back are
short forms about life in a big city. Each of them has a narration and a specially composed soundtrack
containing samples of urban sounds.
A new lookbook was also created for the fall-winter collection. The ability to easily purchase the
presented lists is combined with intuitive navigation and aesthetic presentation of photos.
The campaign will be supported by promotional activities on YouTube and Facebook. The campaign
website will also be presented in its entirety on the brand's YouTube channel.
Concept and online version of the campaign - zjednoczenie.com
Reżyseria i zdjęcia - Bart Pogoda
Styling - Marta Kalinowska
Make-up - Małgorzata Sulima
Model - Basia Szkaluba (IMG Models Worldwide)
Model - Jacques Naude (DNA Models)
Creative director - Maciek Czarnecki
Brand Manager - Grzegorz Chyła
Concept and production - AFPHOTO
Music - Krystian Wołowski
The main content of the website is a story about city music set in New York. The AW14 season combined
three elements characteristic of the brand: fashion, music and the city. The film is divided into an
intro and five etudes. Each of them tells a separate story, which when combined form a coherent whole
visualizing campaign slogan. Breathe, Lovesong, Sadness is a must, Truth or dare and Bark back are
short forms about life in a big city. Each of them has a narration and a specially composed soundtrack
containing samples of urban sounds.
A new lookbook was also created for the fall-winter collection. The ability to easily purchase the
presented lists is combined with intuitive navigation and aesthetic presentation of photos.The campaign will be supported by promotional activities on YouTube and Facebook. The campaign
website will also be presented in its entirety on the brand's YouTube channel.Concept and online version of the campaign - zjednoczenie.com
Reżyseria i zdjęcia - Bart Pogoda
Styling - Marta Kalinowska
Make-up - Małgorzata Sulima
Model - Basia Szkaluba (IMG Models Worldwide)
Model - Jacques Naude (DNA Models)
Creative director - Maciek Czarnecki
Brand Manager - Grzegorz Chyła
Concept and production - AFPHOTO
Music - Krystian Wołowski
