Reactivation of the Unitra brand

June 12, 2014

Recently, this iconic brand was reactivated. We had the pleasure of participating in its return and implementation into a new, interactive era. For this purpose, we advised combining vintage style with the spirit of modernity.

Recently, this iconic brand was reactivated. We had the pleasure of participating in its return and implementation into a new, interactive era. For this purpose, we advised combining vintage style with the spirit of modernity. The new version of the brand included the creation of a key visual, the design of new product packaging, a photo session and the creation of a website. In close cooperation with the client, we created key visual and a comprehensive product packaging design. We supplemented the vintage design inspiration with a modern element of minimalism. We are also fully responsible for the photo session of the brand's products - we focused on current trends in product photography, which allowed us to highlight the unique features of individual brand models. We are also responsible for the design and implementation of the website www.unitra.pl. The easy-to-use one-page was created in accordance with the principles of responsive web design. The website design assumed presenting the brand's history and products in a clear and coherent way. The website combines modern minimalism with the historical style of the brand, thus referring to the features of the products. To reflect the character of the reactivated Unitra, we combined the iconic design of the old era with fashionable simplicity and modern technical solutions. We are glad that we could participate and contribute to the reactivation of this iconic brand! You can see the effects of our work here: www.unitra.pl and soon on store shelves.