May 28, 2014
We have launched a new brand campaign for the Cropp brand "Bad Rubber Ducker". The action hero is a naughty rubber duck.
We have just launched a new brand campaign for the Cropp brand "Bad Rubber Ducker". Its main
character is a naughty rubber duck, which perfectly fits the character of the brand. For the needs of
the campaign, we have prepared a series of dedicated memes, videos and a landing page
www.badrubberducker.com, constituting the main
communication axis of the action. The activities will be widely promoted on social media, including:
on Facebook, Instagram and YouTube. There are also plans to run a competition on Instagram.
The campaign will be complemented by a "duck bombing" event. Drop points for Cropp rubber
ducks will be designated in selected cities, and each participant will have the opportunity to win
valuable prizes.
All activities will be supported by an Internet outreach campaign. We are responsible for the
concept, creation, photo session, materials and conducting the campaign on the Internet.
The campaign will be complemented by a "duck bombing" event. Drop points for Cropp rubber
ducks will be designated in selected cities, and each participant will have the opportunity to win
valuable prizes.
All activities will be supported by an Internet outreach campaign. We are responsible for the
concept, creation, photo session, materials and conducting the campaign on the Internet.
