Reserved sales campaign

Another campaign using unique discount codes was a great success. Almost 70 thousand new fans on Facebook and over 200 thousand downloaded coupons are just some of the effects of the promotional campaign carried out from March 20 to March 23 for the Reserved brand. The main goal of our activities was to generate as many discount coupons as possible and use them in stores. Shopping discounts had two values ​​- 20% for newsletter subscribers and 25% for Facebook fans. People who downloaded the coupon could also recommend the campaign to their friends, thus increasing its viral reach. A long-range promotional campaign based on Facebook Ads allowed us to reach millions of people potentially interested in the discount. Thanks to appropriate targeting, we achieved a high conversion rate of activities while maintaining a low lead cost. Information about the promotion was also published on the brand's website Reserved and distributed to recipients of the brand's internal mailing database. We managed to engage both brand fans and Internet users interested in clothing. The post announcing the promotion itself received 4,500 likes and was shared almost 600 times. The promotional campaign turned out to be a great success, and discount coupons were sold at a surprising pace. The success of the campaign is best confirmed by numbers:

• 217,657 codes generated,
• 69,349 new fans on the Reserved brand profile from March 20 to March 23,
• 96,893 new fans in March, thanks to which Reserved was among the three fastest growing profiles and 6th among the largest brands in Poland
• Coupon conversion rate of 35.98% - every third Internet user used their coupon in the store.