Website for the Proama brand

April 10, 2014

According to Dziennik Ubezpieczeniowy, Proama is the fastest growing insurance company in Poland. We had the opportunity to work with her on creating a new website.

According to Insurance Journal Proama is the fastest growing insurance company in Poland. We had the opportunity to work with her on creating a new website. The project consisted of two parts - changes to the premium calculation forms and reconstruction of the proama.pl website. As part of the first part, we were responsible for auditing the website in terms of usability, and then preparing functional prototypes, a new graphic design and HTML coding. These activities were aimed at maximizing efficiency and increasing the conversion rate. To achieve this goal and learn about the realities of the industry, we took part in design workshops with people responsible for the sale of individual insurance products at Proama and analyzed in detail the process of calculating the premium and purchasing insurance online. The second area of our work was the reconstruction and redesign of the website www.proama.pl. In this case, we wanted to functionally combine sales and image functions. The new website was designed and implemented in accordance with the principles of responsive web design and minimalist trends, which guarantee readability and highlight the most important information for the user. It is also planned to implement a separate view for mobile devices in the near future. The website was launched on February 21. You can find the effects of our work here: www.proama.pl and https://www.proama.pl/websale/kalkulator-skladki-oc-ac.html?make .