March 28, 2014
The Reserved brand, with the entry into stores of the spring collection, has prepared a new version of the campaign website. We were entirely responsible for its creation, design and implementation.
Spring has come and with it the new Reserved collection. This season, both clients and customers can
choose from three leading lines: Street Fashion, Modern and YFL. Therefore, a campaign website was
created in the form of a triptych, encouraging fashion discoveries. Our agency was entirely
responsible for the creation, design and implementation.
Atmospheric photos and the presentation of each version of the campaign represent the character of a
given line. Street Fashion, inspired by travel and multi-ethnicity, focuses on diversity, Modern uses
its minimalism, and YFL is spontaneous youth, full of naturalness and energy.
The session took place in sunny Brazil and was attended by world-famous models - Frida Gustavsson,
Wouter Peelen, Rosemary Smith and Tomas Skoloudik. When designing the website, we tried to best
display photos and videos presenting the latest collection. The whole thing was enriched with
backstage materials and enriched with atmospheric music reflecting the nature of the presented trends.
The website is simple in form, navigation was used only to switch between the women's and men's lines,
you can navigate using a scroll. Thanks to these measures, the user can focus more on the visual
aspect of the website and the materials posted on it. Some photos were additionally highlighted with
the Parallaxy effect. The website was prepared based on responsive web design and has a dedicated
mobile version.
Atmospheric photos and the presentation of each version of the campaign represent the character of a
given line. Street Fashion, inspired by travel and multi-ethnicity, focuses on diversity, Modern uses
its minimalism, and YFL is spontaneous youth, full of naturalness and energy.
The session took place in sunny Brazil and was attended by world-famous models - Frida Gustavsson,
Wouter Peelen, Rosemary Smith and Tomas Skoloudik. When designing the website, we tried to best
display photos and videos presenting the latest collection. The whole thing was enriched with
backstage materials and enriched with atmospheric music reflecting the nature of the presented trends.
The website is simple in form, navigation was used only to switch between the women's and men's lines,
you can navigate using a scroll. Thanks to these measures, the user can focus more on the visual
aspect of the website and the materials posted on it. Some photos were additionally highlighted with
the Parallaxy effect. The website was prepared based on responsive web design and has a dedicated
mobile version.
