For the ERGO Hestia Group, we developed a campaign concept and prepared activities promoting Hestia Podróże insurance packages.
For the ERGO Hestia Group, we developed a campaign concept and prepared a number of activities promoting Hestia Podróże insurance packages. One of the tools used was a competition application, based on which we conducted a two-stage Creative Packaging competition for the ERGO Hestia Group Facebook page.
The task given to the participants in the first stage of the competition was to present an original luggage concept or interesting ways of packing it, using a photo and description. Users had one week to add competition entries. In the second stage, Internet users voted for the best works, thus selecting the first ten winners. The competition jury selected ten more winners. In both categories, we awarded identical prizes to the winners of each place - including tablets and branded suitcases.
The application also enables pre-moderation of competition entries and verification of voting users.
Hestia Travel packages are multi-variant insurance sets tailored to customer needs.
