We have planned a promotional campaign for ready-made meals on Facebook for the Pudliszki brand.
As part of cooperation with the Pudliszki brand, we have planned a promotional campaign for ready-made meals on Facebook. The campaign consisted of three elements consistent with the brand's strategy. The activities were carefully tailored to the expectations of Pudliszki's target audience and met with great interest from fans.
Our first action was to create a special application called "Expert's Eye". We have implemented a tool that allows you to send questions and a tab that constitutes a kind of "knowledge base" with selected questions and answers. The answer was provided by a well-known media dietitian, M.Sc. Magdalena Jarzynka.
Another action taken as part of the promotional campaign was the creation of a new product tab presenting Pudliszek's ready meals in an attractive and interesting form. Interesting descriptions and suggestions for serving dishes in an accessible way allowed fans to become familiar with the products of this series.
The last and most important element of the campaign was a quiz competition entitled "Dishes ready on time", taking place from July 16 to August 7. We launched a competition application in which users were asked to provide correct answers to 10 questions in the shortest possible time.
The competition consisted of 4 thematic stages (Polish cuisine, world cuisines, master's terms and kitchen tricks). After each of them, we published a partial ranking, and the culmination of the competition was the general ranking. The winners of each stage and the winner of the general ranking received attractive prizes.
The competition turned out to be a great success - over 3.5 thousand people took part in the
game. participants, played a total of 11,489 times. During the period in which the competition was
held, the number of fans increased by over 5,000 (from 12,515 to 17,565 users).
