We developed the content structure, some of the copy and the visual design of the Dicoflor dietary supplement website within Bayer's global design system. We handed the project and documentation to the implementation agency, incorporating SEO recommendations and paths to online pharmacies.
Portfolio and content in one structure
The Dicoflor website presents products for different audiences alongside supporting information. The task connected two goals: making the portfolio clearer and organising navigation across an extensive website.
We structured the content, organising product information and educational materials. We also planned routes from the website to purchasing products at online pharmacies, connecting portfolio presentation with access to a purchase offer.
Design within a global brand
We developed the visual design in line with the Dicoflor brand guidelines and Bayer's global design system. We aimed for a clear change in the website layout while remaining consistent with brand principles.
We designed layouts and prepared the documentation needed to implement them. Our scope ended with handing the complete design to the agency responsible for development.
SEO within the process
SEO specialists participated from the analysis stage. They developed design recommendations that we used in preparing the website. The aim was to account for search visibility within the structure and content from the outset.
Our copywriters prepared some of the text, considering product communication requirements and industry restrictions applicable during the project. Architecture, graphics, copy and SEO formed one package for the development team. The project shows our role in designing a website whose technical implementation was handled by another agency.
