For Heatq, we developed a website presenting heating products through their technology and design. A restrained layout and a palette of white, black and green focused attention on the products and brand values.
Technology and design in one brand image
Heatq needed a website supporting a change in the company's image and conveying the character of its heating solutions. The design needed to account for three communication elements: engineering, product design and the brand's environmental direction.
We prepared a content layout connecting the products with the idea of smart technology. We aimed to make the offer clear while allowing the devices' visual qualities to stand out.
Visual design focused on the products
We limited the palette to white and black, complemented by green accents. The restrained background highlights product design, while green refers to the environmental theme in the brand's communications.
The layout and colours support the same presentation direction. We translated the technical offer into the website's visual language while maintaining a simple, clear content structure.
