We analysed user journeys and heat maps, then developed the structure and design of the TiM Catering website. The work covered information architecture, graphics, copy and implementation.
Data as the starting point
The task was to prepare a catering company website around its customers' needs. Before designing, we examined behaviour on the existing website. We analysed user journeys and heat maps to base the concept on how people actually used it.
We used these findings to plan the information architecture. We organised the structure and developed a concept in which content presentation reflected observed behaviour. The analysis became the basis for design decisions.
Graphic design, content and development
We handled the full website creation process. We prepared visual designs and copy, then developed and launched the website. Bringing these tasks together in one team allowed us to translate the information architecture into visuals, text and a functioning website.
Development after launch
The work also covered ongoing care and further features. We prepared subsequent changes around user needs and behaviour. The project therefore connected analysis of the existing website, its new structure and implementation with further development.
