December 5, 2013
The aim of our activities was to introduce the brand's fans to the new Reserved AW13 collection. In our implementation, we decided to combine the quiz formula with a competition. Thanks to interactive fun, we gained an additional platform for the promotion of campaign materials: photos, videos and descriptions of new brand trends.
The questions in the quiz, which is essentially a psycho-test enabling you to get to know your fashion
personality, are based mainly on materials from the new Reserved collection.
We prepared question combinations and obtained results separately for women's and men's lines. The
content of the quiz includes photo materials presenting individual models and inspirations for the
creation of the new collection.
Personalized results, displayed to each participant of the game, presented one of the brand's 6 new
trends. Additionally, campaign photos and videos corresponding to the test results were displayed.
The second part of the fun was an open competition question: "In autumn I can't do without...
Describe your fashion must have!". The jury selected the best answers from among the submitted
entries. We awarded the winners 9 shopping vouchers in Reserved stores and 20 discount vouchers.
By using an attractive form combining a competition with a personality test, we achieved:
11,100 reports, and also
we increased the number of views of campaign videos and visits to the online store website.
We successfully engaged our fans by providing them with entertainment content, which we skillfully
combined with a large set of product information. The entire campaign was based on an application we
wrote and implemented for this purpose.
We prepared question combinations and obtained results separately for women's and men's lines. The
content of the quiz includes photo materials presenting individual models and inspirations for the
creation of the new collection.
Personalized results, displayed to each participant of the game, presented one of the brand's 6 new
trends. Additionally, campaign photos and videos corresponding to the test results were displayed.
The second part of the fun was an open competition question: "In autumn I can't do without...
Describe your fashion must have!". The jury selected the best answers from among the submitted
entries. We awarded the winners 9 shopping vouchers in Reserved stores and 20 discount vouchers.
By using an attractive form combining a competition with a personality test, we achieved:
11,100 reports, and also
we increased the number of views of campaign videos and visits to the online store website.
We successfully engaged our fans by providing them with entertainment content, which we skillfully
combined with a large set of product information. The entire campaign was based on an application we
wrote and implemented for this purpose.
