Millionheartz - one million fans of the House brand

Another fashion brand close to us has exceeded the magical number of 1,000,000 fans on Facebook. On this occasion, we were given a challenge - to smuggle the musical spirit of the brand into the competition, reward the most loyal ones and engage the remaining fans. Where did we start? We measured fan engagement in decibels on the House Facebook page. A dedicated module grouped fans by their level of interaction with the brand, from the most active commenters and followers to less engaged wallflowers. The loudest fans went straight to the competition task, while the wallflowers were directed to House Music Academy to learn more about the brand. The competition task turned out to be a real challenge - the participants had to dress thickly! More than a dozen great photos were submitted, and selecting the winners was not easy. The key factors in the selection were creativity and the number of layers. The ones with the best clothes and the best photos won. The prizes also turned out to be big - 5, 3 and 2 minutes for free shopping in the House salon according to the principle: How many clothes you wear are yours! There were also extensive reports from the entire competition >> https://www.youtube.com/watch?v=N7QcH-v-SaQ&feature=c4-overview&list=UUm7-M03oAIW9CEWr8v03SRQ https://www.youtube.com/watch?v=Obr3_LApWrs&feature=c4-overview&list=UUm7-M03oAIW9CEWr8v03SRQ https://www.youtube.com/watch?v=foPrI3rr9JM&feature=c4-overview&list=UUm7-M03oAIW9CEWr8v03SRQ Our agency was entirely responsible for the concept, design and implementation of the competition in Social Media. We are waiting for the next big challenges!