March 11, 2014
On February 14, we launched a new campaign website for the House brand: SS 14 NOLA. House turns strongly towards music, without defining a specific genre. To meet this challenge, as part of the campaign website, we proposed combining the House brand with the Deezer streaming service.
As part of the promotion of the spring collection House SS 14 NOLA, the brand presented a special
version of the campaign website. We are the authors of the concept and creation, preparation and
implementation of the new campaign. Page
http://kampania.house.pl/ gives you the opportunity to choose
one of four music styles. In line with the general assumptions of the brand, we have not divided music
into genres - using emotional associations, we introduce the visitor to the world of House, where
listening to music and individual taste are the paramount values.
Depending on the choice between: "CRAZY LIFE" / "THINGS I LOVE" / "ALWAYS ON
THE ROAD" / "FORGOTTEN PLACES" - we follow the story of young musicians in various
locations of New Orleans - a colorful city filled with sounds filling the streets, basements and
railway stations.
The previous selection also affects the soundtrack played. In cooperation with Deezer, using its
extensive music collections, we created playlists reflecting the character of each of the four styles.
We intertwine over 200 songs by bands known from the biggest festivals with music icons. In addition
to artists such as Black Keys and Arctic Monkeys, you can hear Nirvana, Sonic Youth and U2. We were
equally eager to reach for good, less known artists from the Matador Records label - at the same time
trying to balance and appropriately match the music to the presented fashion session.
We have made the first large-scale combination of a music streaming service with the presentation of a
collection for a clothing brand in Poland. Photos and videos are arranged in an attractive way
enabling intuitive navigation. We have prepared the website based on responsive web design. The main
campaign video with Black Keys music is an integral part of each style and is presented to all
visitors. We also handle supporting activities for the campaign: campaigns withusing unique discount codes
and promotion on the YT channel.
Depending on the choice between: "CRAZY LIFE" / "THINGS I LOVE" / "ALWAYS ON
THE ROAD" / "FORGOTTEN PLACES" - we follow the story of young musicians in various
locations of New Orleans - a colorful city filled with sounds filling the streets, basements and
railway stations.
The previous selection also affects the soundtrack played. In cooperation with Deezer, using its
extensive music collections, we created playlists reflecting the character of each of the four styles.
We intertwine over 200 songs by bands known from the biggest festivals with music icons. In addition
to artists such as Black Keys and Arctic Monkeys, you can hear Nirvana, Sonic Youth and U2. We were
equally eager to reach for good, less known artists from the Matador Records label - at the same time
trying to balance and appropriately match the music to the presented fashion session.
We have made the first large-scale combination of a music streaming service with the presentation of a
collection for a clothing brand in Poland. Photos and videos are arranged in an attractive way
enabling intuitive navigation. We have prepared the website based on responsive web design. The main
campaign video with Black Keys music is an integral part of each style and is presented to all
visitors. We also handle supporting activities for the campaign: campaigns withusing unique discount codes
and promotion on the YT channel.
