We started cooperation with Nestea at the beginning of 2020. Adapting the global communication strategy to the requirements of Polish consumers resulted in original series of posts. Most of them have been transformed along with the changing everyday lives of people almost all over the world.
Communication project on Facebook and Instagram
KeyVisual and creative concepts
What hashtag should you use to support the refreshing power of Nestea?
#oNesteaLepiej
#nesteaZEN
#teadzień
In an international concept, this cold drink will allow you to relax, cut off the stimuli of everyday life and find your unique refuge. This is how the series were created #oNesteaLepiej #nesteaZEN #teadzień. However, a typical week quickly changed, and communication changed in nature along with the recipients' moods.
The period of restrictions is finally coming to an end, but during this difficult time we have managed to develop a way to respond even better to current needs. A fresh and good message is always appreciated, and recipients reciprocate by creating a positive aura. 2021 is a new communication strategy - even more local and full of colors - you can already see it on Nestea's profile!
Instagram competition
Influencer partnerships
In the summer season, Nestea marked its return with an engaging competition supported by influencers on their Instagram profiles. The bloggers we selected created attractive content that engaged many users. The photos taken with the product also made Nestea's profile more attractive.
