Zielińscy is a family company located in Kwidzyn, which celebrated its fiftieth anniversary in 2020. As part of the cooperation, we were entrusted with the task of modernizing the brand's image and emphasizing the advantages of the products available in the offer. Thanks to our activities, the Zielińscy Facebook profile has become a vibrant corner of the Internet!
substantive preparation
opinion research
We started the process with comprehensive research. Designed by us survey study was conducted among contractors of the Zielińscy brand. Thanks to it, we learned, among other things, what products are the most popular and what customers ask most often. The results of the organized strategic workshops indicated that the brand has many advantages, which, however, require appropriate recognition.
We have created a new communication concept, the key message of which is SMAK.
we eat with our eyes!
Label and visual identity designs
The idea of the new visual identity is based on a return to the best practices of our grandparents. Old methods of producing meat products preserved the high quality and traditional taste of meat. Therefore, the designs of the new labels of the Natural Smaki line are kept in the aesthetics of engravings, and their colors are subdued and natural.
Product photography
We carried out a photo session with Zieliński products in accordance with the new style, and the photos taken highlight the taste and aesthetic qualities of the products.
Delicious Facebook profile
The concept of communication in social media
In October 2020, we began managing the Zielińscy Facebook page. Thanks to visually engaging posts organic reach increased several times! Fans eagerly participate in discussions and often post praise for the quality and taste of the products.
