For Jedynka, we have created a full communication concept on Facebook. New profile name - Jedynka. Room for changes - it makes it stand out and gives it a unique character. From the first contact with the profile, one feels lightness, coherence and continuity of communication based on inspiration and feelings of community. This strategy will help you gather loyal audiences from every generation.
Audience emotions and post types
activities on Facebook
We focused on shortening the distance, i.e. responding to the ordinary everyday needs of users. We found that the most important are those related to family and friendship and the emotions that accompany the work we do together. Therefore, concise jokes and short inspirations are the main axis of communication.
Animated guides
different facebook formats
Renovating your house or garden elements is a great opportunity to integrate with your loved ones. However, it is worth familiarizing yourself with the instructions for performing such work. In the form of animations or infographics, we show recipients how to use Jedynka products on specific substrates.
