April 4, 2006
Another comprehensive zjednoczenie.com project for Reserved - the Spring/Summer 2006 website.
With the introduction of the spring-summer 2006 collection, a new website was created,
re-Reserved.com. As in the autumn/winter 2005 season, each section is almost a separate website with
an individual character.
Based on experience from previous years, website navigation has been improved. This season was also
more "international" than before. Users from different countries can count on information in
their native languages, mainly in the "Now in Stores" section. Local advertising campaigns
are also communicated - including: by sending a newsletter in 11 languages of countries where the
Reserved brand is present. The website consisted of sections presenting collections: "Men",
"Women" - the basic collection of the season, "Kids" - intended for children,
"Jeans" and "Underwear".
"Now in Stores" is a separate catalog containing constantly updated and detailed information
about products currently available in stores.
In turn, in the "About us" section you can find information pages, contact details, store
addresses, press releases and news.
The website developed gradually. Individual departments were launched as subsequent collections were
introduced to stores and advertising campaigns in traditional media. Subsequent sections are supported
by advertising campaigns on leading internet portals.
Based on experience from previous years, website navigation has been improved. This season was also
more "international" than before. Users from different countries can count on information in
their native languages, mainly in the "Now in Stores" section. Local advertising campaigns
are also communicated - including: by sending a newsletter in 11 languages of countries where the
Reserved brand is present. The website consisted of sections presenting collections: "Men",
"Women" - the basic collection of the season, "Kids" - intended for children,
"Jeans" and "Underwear".
"Now in Stores" is a separate catalog containing constantly updated and detailed information
about products currently available in stores.
In turn, in the "About us" section you can find information pages, contact details, store
addresses, press releases and news.
The website developed gradually. Individual departments were launched as subsequent collections were
introduced to stores and advertising campaigns in traditional media. Subsequent sections are supported
by advertising campaigns on leading internet portals.
