May 10, 2006
Another live and multimedia version of the Cropp website - an evening trip around the nooks and crannies of the big city.
After changing the online image of the Cropptown chain of stores, it was time to introduce the main
brand of these stores - Cropp. From the underground fashion of dungeons and tunnels, the brand moved
closer to the center, to the bustling metropolitan city - where the most is happening.
Of course, Cropp has not completely cut itself off from its roots - the city is still most interesting
at night, when the dominant view is of cars rushing through empty streets and racing motorcyclists,
deserted metro stations, rushing taxis, full cafes and smoky clubs. The website referred to the
brand's new slogan "create yourself" - using films and music, it encouraged people to look
for their own individual style of being in the City, their own way of life, fun and relaxation.
The website primarily contained a new collection presented in an original and modern way - what
distinguishes it from other clothing product websites is mainly the way it is made. The website allows
you to choose four music tracks - depending on your mood, the user can choose the background sound
accompanying his journey through the night city - from harder underground to gentle club or subtle
jazz sounds. The website perfectly captured the nighttime atmosphere of the center of the big city -
dynamic, a bit mysterious, seemingly dark but pulsating with its own life.
The website showed selected clothing models of this brand, presented in their natural surroundings -
against the background of streets, buildings and city architecture. The images of models on walls and
billboards can be read in two ways - on the one hand, as elements of contemporary aesthetics that
seamlessly fit into the city's image, and on the other, as an icon of the current times, the
embodiment of freedom of style and expression of one's personality.
In addition to presenting the new collection, on the website - similarly to the previous version of
the website - you could buy new desktop wallpapers and send an e-card to a friend.
Of course, Cropp has not completely cut itself off from its roots - the city is still most interesting
at night, when the dominant view is of cars rushing through empty streets and racing motorcyclists,
deserted metro stations, rushing taxis, full cafes and smoky clubs. The website referred to the
brand's new slogan "create yourself" - using films and music, it encouraged people to look
for their own individual style of being in the City, their own way of life, fun and relaxation.
The website primarily contained a new collection presented in an original and modern way - what
distinguishes it from other clothing product websites is mainly the way it is made. The website allows
you to choose four music tracks - depending on your mood, the user can choose the background sound
accompanying his journey through the night city - from harder underground to gentle club or subtle
jazz sounds. The website perfectly captured the nighttime atmosphere of the center of the big city -
dynamic, a bit mysterious, seemingly dark but pulsating with its own life.
The website showed selected clothing models of this brand, presented in their natural surroundings -
against the background of streets, buildings and city architecture. The images of models on walls and
billboards can be read in two ways - on the one hand, as elements of contemporary aesthetics that
seamlessly fit into the city's image, and on the other, as an icon of the current times, the
embodiment of freedom of style and expression of one's personality.
In addition to presenting the new collection, on the website - similarly to the previous version of
the website - you could buy new desktop wallpapers and send an e-card to a friend.
