Purpose: Sales
coupon distribution
bringing customers to the store
construction owned media
(FB and newsletter).
Activities: How it works
Every Facebook fan or newsletter subscriber receives a coupon
with a unique barcode.
When shopping, provide the seller's code,
and after verification, he is granted a discount.
Why unique codes?
The loyalty effect
"CODE ONLY FOR ME"
Building your own media
THE CODE CANNOT BE TRANSFERRED AND REUSED REPEATEDLY
Detailed statistics
THE CODE CAN BE ASSOCIATED WITH A USER
MEDIA SUPPORT Reaching efficiency campaign GOAL:
Cost per lead optimization
(generate coupon)
New FB fans and subscribers
newsletter
EFFECTS DURING THE 13 DAYS OF THE CAMPAIGN:
over 253 000 granted
coupons (every third one was redeemed!)
Almost 110 thousands
new fans on Facebook
(within 13 days)
almost 80 000 new ones
addresses in the subscriber database
newsletter
THE CAMPAIGN WAS AWARDED WITH THE MIXX AWARDS
IN THE DIRECT RESPONSE CATEGORY.
