Sound Tracks – branded content campaign for the House brand

IDEA Soundtracks - paths chosen in life, accompanied by specific sounds.

Watch the video from the case study

GOALS

Strengthening the brand's connotations with music and expanding existing activities
as part of the Every Sounds Makes Music campaign, in line with the brand positioning House.

We focused on storytelling and used real stories of people who pursue their passions in their professional lives.

The stories had to fit and reflect the lifestyle that target audience aspires to

We shot a series of three short reports with them, which we placed on a dedicated landing page and promoted on social media.

The sounds that accompanied the characters every day played an important role. Using them, Krystian Wołowski composed dedicated music for the campaign.

See the online campaign

soundtracks.House.pl

IDEA Soundtracks - paths chosen in life, accompanied by specific sounds.

Watch the video from the case study

GOALS

We focused on storytelling and used real stories of people who pursue their passions in their professional lives.

The stories had to fit and reflect the lifestyle that target audience aspires to

We shot a series of three short reports with them, which we placed on a dedicated landing page and promoted on social media.

The sounds that accompanied the characters every day played an important role. Using them, Krystian Wołowski composed dedicated music for the campaign.

See the online campaign

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