June 12, 2007
In the spring and summer season of 2007, our agency cooperated with the Reserved brand in the field of e-marketing activities.
The scope of our work included launching a new website and planning an Internet campaign.
A characteristic feature of this season is the frequent updating of the website. The premieres of
individual collection lines related to the schedule of their appearance in stores and ATL and BTL
promotional campaigns.
Subsequently, sections devoted to the Jeans, Fashion & Casual, City Line and Sun Season lines were
published. At the same time, the Now in stores section is also updated, presenting ready-made clothing
sets prepared by stylists that have just hit store shelves. Each offer is supplemented with current
prices and available color and size variants.
The subpage of each clothing line was built from scratch based on individual graphics and content.
With the introduction of the new section, the website's home page also changed, which always promoted
the latest collection.
In order to keep up with changes in the Reserved website, a newsletter is regularly sent to registered
users, which, in addition to news about new collections, also includes attractive information about
discounts, promotions and special brand campaigns.
It is also worth adding that for the newly created website, we prepared online campaigns that took
place in the Gadu Gadu messenger and at the beginning of June covered the Wirtualna Polska portal.
A characteristic feature of this season is the frequent updating of the website. The premieres of
individual collection lines related to the schedule of their appearance in stores and ATL and BTL
promotional campaigns.
Subsequently, sections devoted to the Jeans, Fashion & Casual, City Line and Sun Season lines were
published. At the same time, the Now in stores section is also updated, presenting ready-made clothing
sets prepared by stylists that have just hit store shelves. Each offer is supplemented with current
prices and available color and size variants.
The subpage of each clothing line was built from scratch based on individual graphics and content.
With the introduction of the new section, the website's home page also changed, which always promoted
the latest collection.
In order to keep up with changes in the Reserved website, a newsletter is regularly sent to registered
users, which, in addition to news about new collections, also includes attractive information about
discounts, promotions and special brand campaigns.
It is also worth adding that for the newly created website, we prepared online campaigns that took
place in the Gadu Gadu messenger and at the beginning of June covered the Wirtualna Polska portal.
