TUI - Time to choose where to go

The campaign was planned for the period January - March 2007. Its aim was to draw consumers' attention to the new offer of holiday trips proposed by TUI Poland Sp. z o. o. The travel agency made sure that each client could find a proposal suitable for themselves, offering not only exotic trips, but also holidays with their own transport. In order to reach a large number of customers, the company decided to advertise on the largest portals. The "Time to choose where to go" campaign included press advertising, Internet advertising, a mailing campaign and POS materials. Our agency was involved in creating online advertising forms: billboards, banners; creating presentations on plasma monitors and creating e-cards. Each of the projects was kept in an inviting, holiday style.