Summer Collections of Associations

November 6, 2012

As part of cooperation with the Pudliszki brand, we developed a concept for promoting the Z Summer Harvest campaign and prepared activities supporting the campaign on Facebook.

As part of cooperation with the Pudliszki brand, we developed a concept for promoting the Z summer harvest campaign and prepared a number of activities supporting the campaign on Facebook. One of them was the Summer Collections of Associations competition.

Summer Collections of Associations - Screen 1

Our application was a logic and skill game in which the users' task was to copy words referring to vegetable harvests as quickly and correctly as possible. In addition, we implemented a number of mechanisms that - apart from diversifying the gameplay itself - allowed you to earn additional points.
The competition lasted three weeks and was divided into three ranking rounds, in which participants fought for the best results, kitchen utensils and the main prize.

Summer Collections of Associations - Screen 2

The Summer Association Collections were a success. The competition involved over 2,000 participants who played almost 17.5 thousand games.