We are happy to announce that in this year's Mixx Awards competition we received an award in the "Direct response" category for the campaign conducted for the Reserved brand.
We are happy to announce that in this year's Mixx Awards competition we received an award in the
"Direct response" category for the campaign conducted for the Reserved brand.
The awarded campaign was of a sales nature - its aim was to distribute discount coupons and a
loyalty campaign - rewarding the brand's current fans on Facebook and newsletter subscribers and
acquiring new leads by expanding both of these databases.
We managed to achieve fantastic results - in less than two weeks, Internet users generated over
250,000 discount coupons. The profile gained almost 110,000 fans and the subscriber base increased
by over 77,000 new e-mail addresses.
This is our third statuette won in the prestigious Mixx Awards competition organized by IAB.
